NVWN Event on Dec 1: Cross-media Storytelling in Film and Multimedia Production

Cross-media Storytelling: Theory and Practice in Relation to Film and Multimedia Production

Please join us for an exciting event discussing how virtual worlds are being used as film studios and as a result impacting the film industry. The event will take place at Roskilde University and in Second Life at NVWN’s Virtual Center for Entrepreneurship and Innovation (VCEI).

When: December 1, 13:00 to 17:00 CET / 4:00 to 9:00 am SLT

Where: CBIT Building 41, Roskilde University (RUC), Roskilde, Denmark and VCEI in Second Life

The event will also be livestreamed here on our Blog and you can follow our twitter stream: #NVWN

It will be also available after the event on our channel at http://www.livestream.com/nordicworlds.

The event is free of charge and no sign-up is necessary.

Schedule (all times are CET)

13:00-13:05 Welcome by Professor John Gallagher, Experience Lab at RUC

13:05-13:45 Presentation by Assistant Professor Lisbeth Frølunde at RUC on cross-media storytelling. Lisbeth’s Prezi presentation here.

14:00-15:30 Film showing of My Avatar and Me

15:45-16:30 Panel with My Avatar and Me Film Directors Bente Milton and Mikkel Stolt

16:30 –         Informal time for networking

Supported by the Experience Lab at RUC and the Nordic Virtual Worlds Network, the seminar will revolve around the current shifts in cross-media production, such as the use of commercial virtual worlds as film studios.

Assistant Professor Lisbeth Frølunde will introduce notions of cross-media, looking at current developments and shifts toward new hybrids. Frølunde will draw on dialogic theory in order to examine how new media platforms may open for a multitude of new kinds of stories yet also refer to ancient ways of telling stories.

The full-length film, My Avatar and Me, serves as a primary example of cross-media storytelling and will be shown during the event. The film demonstrates how a comedy shows relations in cyberspace and how the hybridity of live and animated scenes interweave multiple stories.

The panel will include the film’s directors, Bente Milton and Mikkel Stolt, who will discuss their intentions and experiences with the film as well as further plans. Other panel participants include Rob Gould, animation photographer/filmmaker, and an avatar performer from the film, both of whom will join the event from within Second Life.

We hope to see you there!



About Robin Teigland

Robin Teigland is an Associate Professor at the Center for Strategy and Competitiveness at the Stockholm School of Economics (SSE), as well as the caretaker of SSE’s island in Second Life. Robin’s research interests revolve around the creation and diffusion of knowledge in social networks and the impact on a firm’s competitive advantage. The focus of her current research is on investigating how virtual worlds and social media are enabling firms to create value outside the boundaries of the firm. She has published numerous articles in international books and academic journals, and in 2008 she received the “Researcher of the Year” award at the Stockholm School of Economics. In addition, she is a reviewer for the US National Science Foundation as well as a globally sought after speaker. Robin really enjoys teaching students at the Stockholm School of Economics and lecturing for executives. In March 2010, she started the NVWN a pan-Nordic project financed by the Nordic Innovation Center investigating innovation and entrepreneurship in virtual worlds.