CFP for Special Issue of Journal of Marketing Management on Virtual Worlds

JOURNAL OF MARKETING MANAGEMENT ACADEMY OF MARKETING SPECIAL ISSUE CALL FOR PAPERS

VIRTUAL WORLDS: RESEARCHING A NEW MARKETING LANDSCAPE

Guest Editors:
Prof Michael Saren, Leicester University, UK
Dr Tracy Harwood, De Montfort University, UK
Dr Janet Ward, Leicester University, UK
Prof Alladi Venkatesh, University of California, Irvine, USA

The publication of this Special Issue in 2013 will coincide with the 10th anniversary of the launch of the second generation virtual worlds such as Second Life. It is also over 15 years since Hoffman and Novak (1996) and Venkatesh (1998) first conceptualised ‘hypermedia environments’ and the ‘cybermarketspace’ respectively, and their implications for marketing. Although virtual worlds have sometimes been dismissed as a sort of ‘ephemeral fashion’ (Cagnina & Poian, 2009), being associated with addiction (Hussain & Griffiths, 2008), cyber terrorism (Adrian, 2009) and gold‐mining in China (Heeks, 2008), today these are seen by many as potentially transformational technologies with new platforms emerging such as BlueMars, OpenSim and Kitely (Wasko, Teigland, Leidner, & Jarvenpaa, 2011). Therefore it is timely for this Academy of Marketing special issue of JMM to consider virtual worlds’ unique role within marketing, their fit into marketing strategy and their convergence with mobile technologies and social media.

The closing date for submissions is 1 September 2012, for publication in October 2013.

For more information, visit the Journal of Marketing Management website or download the CFP here: CFP for SI of JMM on VWs

/Robin

Robin Teigland

About Robin Teigland


Robin Teigland is an Associate Professor at the Center for Strategy and Competitiveness at the Stockholm School of Economics (SSE), as well as the caretaker of SSE’s island in Second Life. Robin’s research interests revolve around the creation and diffusion of knowledge in social networks and the impact on a firm’s competitive advantage. The focus of her current research is on investigating how virtual worlds and social media are enabling firms to create value outside the boundaries of the firm. She has published numerous articles in international books and academic journals, and in 2008 she received the “Researcher of the Year” award at the Stockholm School of Economics. In addition, she is a reviewer for the US National Science Foundation as well as a globally sought after speaker. Robin really enjoys teaching students at the Stockholm School of Economics and lecturing for executives. In March 2010, she started the NVWN a pan-Nordic project financed by the Nordic Innovation Center investigating innovation and entrepreneurship in virtual worlds.

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