New book chapter: Immersive 3-D Virtual Worlds: Avatars at Work

Anders Grönstedt of the Grönstedt Group has recently published the article,  “Immersive 3-D Virtual Worlds: Avatars at Work”, in McGraw-Hill’s 2012 edition of The Handbook of Strategic Public Relations and Integrated Marketing Communications, edited by Professor Clarke Caywood. The chapter provides a description of the “TOP 10 KILLER APPS OF VIRTUAL WORLDS FOR COMMUNICATIONS” and demonstrates how some of the world’s most successful business and government organizations are energizing their frontline organizations with a new generation of 3D environments. If you are interested in the chapter, please contact Anders directly at anders<AT>

Anders has also made a video at ASTD’s International Conference & Expo that provides some helpful ideas on storytelling and game development.


About Robin Teigland

Robin Teigland is an Associate Professor at the Center for Strategy and Competitiveness at the Stockholm School of Economics (SSE), as well as the caretaker of SSE’s island in Second Life. Robin’s research interests revolve around the creation and diffusion of knowledge in social networks and the impact on a firm’s competitive advantage. The focus of her current research is on investigating how virtual worlds and social media are enabling firms to create value outside the boundaries of the firm. She has published numerous articles in international books and academic journals, and in 2008 she received the “Researcher of the Year” award at the Stockholm School of Economics. In addition, she is a reviewer for the US National Science Foundation as well as a globally sought after speaker. Robin really enjoys teaching students at the Stockholm School of Economics and lecturing for executives. In March 2010, she started the NVWN a pan-Nordic project financed by the Nordic Innovation Center investigating innovation and entrepreneurship in virtual worlds.